... in public relations warfare, he who frames the terms of the debate almost always wins. The abortion rights movement has prevailed in that war precisely because it succeeded, early on, in framing the debate as a question, not of abortion, but of choice. The abortion vanguard correctly anticipated that it would be far easier to defend an abstract, positive-sounding idea like choice than the unrestricted slaughter of unborn babies.
David Kupelian, The Marketing of Evil
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