George Bush is a master hypnotist who skillfully puts people under his ‘spell.’ Bush ‘charms’ people, dis-arming and entrancing them, so that they will trust him and give their power away to him. Bush ‘hooks’ people by playing with their fears, which is how he is able to control and manipulate them. By evoking a primitive emotion such as fear, Bush de-potentiates the linear and logical part of the brain, and speaks directly to the reptilian, right part of the brain which is pre-verbal and has to do with our primal, animal instincts for survival.
Bush mesmerizes people by using simple, repetitive phrases. To quote Nazi propaganda chief Goebbels “Propaganda must therefore always be essentially simple and repetitious…..keep repeating them in this simplified form despite the objections of the intellectuals.” Bush’s talking points, his buzz words, are his ‘incantations.’ These ‘magic words’ act as opiates to the fearful masses. To quote ex-Harvard University President James Bryant Conant “Some of mankind’s most terrible misdeeds have been committed under the spell of certain magic words or phrases.” This is, again, the power of the word. And how do we make a word? We ‘spell’ it.
Paul Levy, Breaking Bush's Spell
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